Ketharaman Swaminathan

Founder and CEO at GTM360 Marketing Solutions

Message Posts: 149 Comments: 4,552

Bio As Founder and CEO, S. Ketharaman provides overall direction and leadership toward setting and achievement of GTM360's goals and objectives. Career History S. Ketharaman has a unique combination of Information Technology products and services experience resulting from his professional career spanning over two decades at leading technology companies like Fujitsu, Oracle, Ramco and Wipro. More at http://www.linkedin.com/in/sketharaman

Blogs

Ten Revolutionary Things About AI - Part 1

08 May 2024

Artificial intelligence is promising to disrupt a wide array of legacy practices. - Dan Primack, Axios PRO Rata. Based on my firsthand experience with the AI tsunami over the past 9-10 months, I can wholeheartedly get behind the above prediction. In fact, I've already noticed 10 revolutionary things aka gamechangers about ChatGPT and other GenAI p...

My Two Cents On PayTM Kerfuffle

08 Feb 2024

PayTM is the first digital payment product I've used at scale in India. When RBI enforced the two factor authentication mandate for online payments, bill payments became a major PITA. By requiring users to fill credit card number, expiration date, and half a dozen fields, Reg 2FA caused tremendous friction. After they received the OTP, entered it ...

Why ChatGPT Won't Kill Coders

25 Jan 2024

In Will ChatGPT Kill Coders?, we examined many demand suppressors that threatened to kill coders' jobs. We also alluded to DEMAND STIMULANTS, which work as counterweights by boosting demand for coders. In this post, we will do a deep dive into Demand Stimulants. Comprising new computing paradigms and markets, demand stimulants not only arrest the ...

How AI Can Take Readability Of Bills And Statements To The Next Level

10 Jan 2024

In Bills And Statements Are Hard To Decipher, we noted that it was very hard to read bills and statements from banks, ecommerce companies, retailers and other industries. We took two examples and did a deep dive to understand the full extent of the indecipherability problem: Ecommerce Bill Bank Statement In this post, we will examine the root c...

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Ketharaman is Commenting on

“Nobody gets fired for buying IBM”

There were tons of established, reliable tech vendors in the era when the phrase "Nobody gets fired for buying IBM" was coined. From what I know, the backstory for this phrase is not tech chops but integrity, which was unique to IBM. IBM never bribed customers to win deals, unlike most of its competitors. Tech projects fail for a lot of reasons such as change management challenges, poor data quality, and so on, for which the customer company is to blame – not CIO or tech vendor. When customer bought from somebody other than IBM and the project failed, aspersion would be cast immediately on the CIO’s integrity, it would be taken for granted that the CIO took a bribe, and s/he would be fired without any due process – such as post-mortem / inquest – to investigate into other reasons for project failure. Whereas, when customer bought from IBM and the project failed, corruption was completely ruled out, CIO got the benefit of a “fair trial”, inevitably other reasons would be found for project failure that were unrelated to the CIO, and CIO got to keep his or her job.

19 h Reply Read article

Half of young Brits left frustrated after finding local branch has closed

Shows that consumers believe it's "better to have it and not need it than to need it and not have it" when it comes to gu** - er bank branches. As I've said many times before, there are 18 banks with branches in my neighborhood, if I want to open a new account, I'll select one of those 18, even if I never plan to visit its branch.

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Bankers Beware - All that is green is not gold - A view through the Risk Management Lens

More on Alberta - Shell Carbon Credit Financial Engineering here.

16 May 2024 Reply Read article

Bankers Beware - All that is green is not gold - A view through the Risk Management Lens

I've been exploring a "green solution" for cooling at my apartment based on Solar AC. I haven't found any core engineering solutions for 15+ years. Whereas I can set up "Green AC" overnight by resorting to financial engineering. IME most green projects are green by financial engineering rather than operations e.g. chopping 1000 trees on the path of new metro and committing to plant 1000 trees somewhere else; driving an EV to avoid polluting pollute roads and producing the electricity required to charge the batteries by burning fossil fuels at a power plant elsewhere; buying carbon credits to offset carbon emission caused by AI datacenters instead of running the AI datacenters natively on renewable energy. No telltale signs required! Whenever in doubt, bankers can assume that green projects involve financial engineering and adopt Financial Engineering best practices for Green Loan Risk Management!!

16 May 2024 Reply Read article