As part of the investment, Kashif Aslam, (Head of Corporate Development at Experian), will join the Reward board of directors with immediate effect.

The investment cements an existing commercial partnership between Reward and Experian. This further collaboration will focus on leveraging Experian’s rich data and audience activation capabilities to fuel Reward’s offerings across banks and retail, expanding reach to create a more rewarding experience for consumers.

Founded on a synergy of values, a commitment to innovation and with consumers at the forefront, the partnership focuses on pioneering new ways to enhance Reward’s customer engagement programmes. Aligning unique strengths across both entities, the pair will look to scale solutions across international markets, fusing technology and data analytics to provide improved services and more personalised rewards offerings, based on a better understanding of consumers needs and preferences.

Looking ahead, both Experian and Reward express immense enthusiasm about the transformative potential this partnership promises to make on a global scale.

“Experian’s investment in Reward is a powerful endorsement of our vision and international growth strategy. With a goal to give back $2 billion to customers by 2025, we are excited to leverage Experian’s global footprint and capabilities to enhance our service offering to our bank and retail partners” said Jamie Samaha, CEO at Reward, commenting on Experian’s investment.

“Our investment in and partnership with Reward is an exciting step forward for our business. Reward’s principal belief that everyday spending should be rewarded is entirely aligned with our mission to help consumers improve their financial well-being. We look forward to developing our joint capabilities to help Reward service it's banking and retail communities both in the UK and internationally. There is a great deal we can and will do together” said Colin Grieves, Managing Director, Experian Marketing Services.