Rebecca Trivella

Director at 3radical

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Bio 3radical is a consumer data acquisition and audience engagement solutions provider. Career History And here I am, well into my career, with all of it spent, fascinated by how organisations can use technology and data to make better business decisions or deliver better experiences, be that for customers, employees, supporters or other. It is the problem solving that gets me excited; how we bring data, technology, cultural change and expertise, to help maximise impact and value for organisations. At the heart of it all, is a firm belief, that we make better decisions and deliver the best solutions to our audience when they are data-informed.

Blogs

Digital Banking Trends

Zero-party data: The key to personalising financial services?

01 Dec 2023

The days of generic, one-size-fits all financial service experiences are over. Today, customers expect – and demand – personalised financial services. Just think: How frustrating do customers find it when lenders view them as account number #72856, rather than Joe Bloggs with unique financial goals, circumstances, and interests? It leaves them fee...

Innovation in Financial Services

10 best practice examples of gamification in financial services

24 Oct 2023

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining everything from credit card activation strategies to long-term investment planning. Let’s get into it.👇 Here, we will delve into specific application...

Marketing in Financial Services

A New Approach: How Gamification Reinvents Credit Card Launches

15 Sep 2023

Today's customer isn't just looking for another card to add to their collection. What they want is a financial partner that offers an engaging and rewarding experience. No longer limited to traditional reward programs and mundane applications, gamification brings a fresh and dynamic dimension to the credit card experience. In this blog, we explor...

Innovation in Financial Services

Driving loyalty through Gamification: How to incentivise cardholder spend

31 Jul 2023

Boosting cardholder spend is at the core of every card issuer's strategy. It's simple – the more a cardholder uses their card with healthy spending habits, the better it is for the issuer. However,traditional methods of are becoming less effective. Leaving card issuers feeling the heat to find better ways to encourage cardholders to use their cards...

See all Rebecca's blogs