20 Feb 2024
Customer experience is everything – in fact, 61% of people are unlikely to return to a brand that does not provide, at minimum, a satisfactory one[1]. And when it comes to experience, personalisation is crucial; 72% of consumers rated it as “highly important” in today’s financial services landscape.[2] Key to delivering the relevant, convenient, ...
31 May 2023
As brands rushed to build seamless and effective omnichannel presences at the start of the pandemic, consumers benefitted from more choice and a renewed focus on better experiences. In the wake of that rush, we now get relevant and personalised experiences when we engage with streaming services, retailers, online grocery platforms and beyond, and ...